Built for Googlers
Arta was founded by a team of former Google employees to help you easily learn and deploy sophisticated financial strategies that have been used by the world's wealthiest families for generations. We are waiving Arta fees on up to $100,000 worth of investments as a special offer to our former colleagues and community.
TL;DR: what is Arta?
Arta is a wealth management platform to help you grow, preserve and enjoy your wealth. We created Arta to give people like you access to sophisticated products and services to solve complex financial challenges – like what to do with your company stock and how to increase tax efficiency in your portfolio. We call this your “digital family office.”
Invest
Easily deploy strategies to manage public market investments – optimizing for higher risk-adjusted returns while reducing your tax burden.
Diversify
Access alternative investments like private equity, private real estate and more with minimums as low as $10,000.
Manage
Protect and grow your wealth: use insurance as an investment vehicle, take out a line of credit instead of selling assets, and generate income from your stock.
Arta's story began at Google
Our founding team grew up there – personally and professionally.
Traditional finance falls short
As our founders started families and progressed in their careers, they increasingly found traditional ways of managing their finances cumbersome, expensive or inaccessible.
There's a better way
The world’s wealthiest hire teams of financial experts – known as family offices – to deploy custom, sophisticated and time-tested financial strategies.
Unlock financial superpowers
Arta brings these financial superpowers to many more people – using technology to make sophisticated finance easy, and lower cost for working professionals like you.
Learn how Googlers use Arta
Arta waives fees for Googlers
Arta’s waiving its fees for your first $100,000 invested through the platform.
This exclusive Google offer can be applied to any amount up to $100,000, which waives the fees for 500 days following your first investment. It’s free to create an account, and investments start at $5,000.
Googlers can also reach out to googlers@artafinance.com whenever you need help from our Member Success team.
And, with a growing number of Xooglers and Googlers joining the community, Arta offers lots of ways for you to connect and learn from those in similar life situations.
Artasan alumni
Learn more about the team behind Arta: their diverse range of expertise and experience from Google to top-tier financial firms and beyond.
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Anupama Rajan
Product, Arta Finance Google Alum: 2017-2021 Anu came to Arta because she wanted to build a product that helped more people feel confident about their finances without paying high fees or sacrificing quality of service.
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Venkat Rapaka
Chief Product Officer, Arta Finance Google Alum: 2010-2022 Venkat came to Arta because he saw first hand how it simplified portfolio management and gave him access to high-quality private market investments like PE, VC and hedge funds.
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Antonio Cansado
Software Engineer, Arta Finance Google Alum: 2012-2021 Antonio joined the Arta team because he saw first-hand how technology and financial education could improve his understanding of his financial future – such as reducing his tax burden through tax-loss harvesting and life insurance as an investment vehicle.
We unite deep tech and high finance
– and believe kickass financial services shouldn’t be limited to the lucky few. We’re on a mission to help you build the future you want, and that starts with making top-tier finance work for you.
Our investors
Our institutional investors include some of the biggest names in tech & finance. We’re also proud to welcome over 140 luminaries from finance, banking, tech, business, and entertainment, who have joined us as angels and mentors.
professionals from global companies use arta
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