“Arta is at the spear-point in the development of AI & ML in financial services and it has the potential to change the trajectory of the industry as well as the lives of millions of users. It's a challenging space, but this seasoned team has built momentum in their defensible tech and approach to market. If any team is going to modernize and digitize wealth management, it's Arta.”

“Very excited to see what the #Artasans are building. Adapting sophisticated financial research from academia (much of which originated at Chicago Booth) and applying advanced AI to make these concepts available to millions of users is both impressive and impactful. Looking forward to seeing how Arta transforms this space.”

“Arta Finance has chosen a massive unsolved problem in the global fintech space. Caesar and team are uniquely accomplished in having built multiple cutting-edge products that are used by billions of internet users on the planet. It’s rare that a team with such achievements will join forces to startup. Similar to many other consumer fintech companies we have backed, this one also requires a more user-centric approach, a more delightful user experience and a more seamless and scalable platform than likely exists today. Team Sequoia India and I could not be more grateful to be a part of this journey and join forces with the dozens of ultra talented Artasans that are assembling to pursue a very inspiring mission.”

“What excites us about Arta is the depth of understanding of two critical lines. The first one is the complexity in financial services and the need to have more transparent access to the information that will allow you to make better decisions. Second, is the automation of it by using the best technology around. At Arta, we find the best of the two. They understand the consumer, they understand the pain, and they have the experience of working with the best technology. We're excited to see how they can influence and change how everyone thinks about their capital and assets.”

“Arta's digital-forward approach stands to unlock new investment opportunities that have previously been out of grasp for millions of people. We see an opportunity to scale Arta's mission to help more people achieve their wealth goals.”