Aug 13 2025
The power of taking risk and where crypto adoption is headed
Max Branzburg is the Head of Consumer Products at Coinbase. Prior to Coinbase, Max worked at Google as a Product Manager where he co-founded and developed Google Tez —later evolved into Google Pay and achieved over 100 million monthly active users. Max has been instrumental in expanding the platform's reach, including efforts to make cryptocurrency more accessible by expanding services to over 100 countries.
In this episode, Arta’s Global CEO Caesar Sengupta dives into a timely conversation with Max Branzburg on his journey to becoming Head of Consumer Products at Coinbase and his views on cryptocurrency.
Max opens up about pivotal experiences that shaped his career, including starting out as a 14-year-old entrepreneur on Ebay. His early exploration in coding and product sales eventually landed him a role at Google as a product manager. But Max wanted to take a professional risk. Taking a pay cut, he made the jump from Google to Coinbase—a move felt irrational to many. Max talks about his journey and perspective—from vision changes he executed at Coinbase, to the products and apps that excite him, to how artificial intelligence will affect crypto. He shares his take on crypto adoption and where it’s headed into the future. He also shares candidly how he manages his own finances and how not having to focus on money in the short term frees him to focus on real long-term impact.
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